pijja kid was born out of the impending arrival of our baby boy from korea. as a korean adoptee myself, the process has made me intensely curious about my cultural background and i wanted to start a company that showcases unique kids style around the world, highlighting korean brands, of course. the emphasis will be on high quality children's clothing 0-6T with a focus on great design from independent korean labels and upcoming korean designers. 

my mission is to scour the globe and bring the cutest of the korean cute, while also celebrating diversity in families. i believe it's that diversity that connects the world and makes it a better place. although our family isn't unique, it is less common. and we'd like to share our experience as parents AND adoptive parents through the pijja kid brand and its myriad digital footprints. 

curating an online boutique with an editorial eye which has been honed at a world-renown design school and years spent in the fashion departments of publications like self and glamour is a fun way to share all that's korean and cute with other curious families around the world.